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SAR Store

Privacy Policy

Last updated: 24/01/2026

SAR Store (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from www.sarstore.co.uk.

SAR Store is a UK-based business supporting Search & Rescue volunteers and professionals.

1. Who We Are

SAR Store – The Search & Rescue Shop
Email: shop@sarstore.co.uk

We act as the data controller for the personal data collected through this website.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Information You Provide to Us

  • Name

  • Billing and delivery address

  • Email address

  • Phone number

  • Order details and purchase history

  • Account information (if you create an account)

  • Messages sent via contact forms or email

Information Collected Automatically

  • IP address

  • Browser and device information

  • Pages visited and interactions on our website

  • Cookies and usage data via analytics tools (such as Google Analytics)

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders

  • Deliver products and services

  • Communicate with you about orders or enquiries

  • Manage customer accounts

  • Improve our website and services

  • Send marketing emails only where you have opted in

  • Meet legal and accounting obligations

4. Lawful Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data using the following lawful bases:

  • Contract – to fulfil orders and provide products or services

  • Consent – for marketing communications and optional cookies

  • Legitimate Interests – to operate and improve our business, prevent fraud, and provide customer support

  • Legal Obligation – to comply with tax, accounting, or regulatory requirements

5. Marketing Communications

You will only receive marketing emails from SAR Store if you have explicitly opted in.

You can unsubscribe at any time by:

6. Cookies & Analytics

We use cookies and similar technologies to improve website functionality and understand how visitors use our site.

This includes:

  • Essential cookies (required for site operation)

  • Analytics cookies (e.g. Google Analytics)

You can manage or disable cookies through your browser settings.

7. Who We Share Your Data With

We only share personal data where necessary, including with:

  • Payment processors (e.g. card or PayPal providers)

  • Delivery and fulfilment partners

  • Website hosting and IT service providers

  • Analytics providers (e.g. Google Analytics)

We do not sell your personal data.

Some third-party services may process data outside the UK. Where this occurs, appropriate safeguards are in place to protect your data in line with UK GDPR.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary:

  • Order and account data: retained for up to 6 years for legal and accounting purposes

  • Marketing data: retained until you withdraw consent

  • Analytics data: retained in line with provider settings

When data is no longer required, it is securely deleted or anonymised.

9. How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

  • SSL encryption

  • Secure payment processing

  • Restricted access to personal data

However, no online system is completely secure, and we cannot guarantee absolute security.

10. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at shop@sarstore.co.uk.

11. Children’s Data

SAR Store does not knowingly collect personal data from children under the age of 16.
If you believe a child has provided us with personal data, please contact us and we will remove it.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices.
The latest version will always be available on this page.

By continuing to use our website, you acknowledge this Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

📧 shop@sarstore.co.uk

If you are not satisfied with our response, you have the right to contact the UK supervisory authority:

Information Commissioner’s Office (ICO)
www.ico.org.uk